For a World Cup-related online activation, Google set out to create an influencers’ package that promotes their new UI for the search results. We've created a sub-branded set of illustrations and elements that follows Google's brand guidelines and we've designed every item inside the package to follow these guidelines while experimenting with illustration styles.
All illustrations are based on a system for how they are built, that way they can become harmonious yet flexible and each player can get a unique pose. All players are confined within an invisible circle grid for consistency, and the right amount of white space to follow Google’s brand guidelines.
