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For a World Cup-related online activation, Google set out to create an influencers’ package that promotes their new UI for the search results. We've created a sub-branded set of illustrations and elements that follows Google's brand guidelines and we've designed every item inside the package to follow these guidelines while experimenting with illustration styles.
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All illustrations are based on a system for how they are built, that way they can become harmonious yet flexible and each player can get a unique pose. All players are confined within an invisible circle grid for consistency, and the right amount of white space to follow Google’s brand guidelines.
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/156f22aa-6a7a-481f-9027-b2812d4a43c6_rw_1920.png?h=3a9b6d33e869ca4035b358a3055279f3)
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