pew. was asked to pitch for DMG for a newer and fresher look for the brand and its website. The main challenge was maintaining the original branding while presenting an elegant & upscale facelift.
The brief was sent, and we got to work!

The main issues were:

  _A confusing journey map
  _Lack of brand character experience
  _Non-engaging content
  _Unfocused call to action forms
Back to Top