Swvl is one of the hottest MENA region startups. In 2021, Swvl went public with a $1.5 billion valuation. The Swvl team approached pew. with an initial brand idea premise, and pew. transformed into a full-on story with a fully-fledged visual identity.
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/ccf632a5-2b85-47fc-9b1e-3b7082b838ee_rw_3840.png?h=13b4f32708a3b77734e85097beb95cfd)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/8d47e674-1056-4cef-aca6-1d9cac2fe4a8_rw_1200.gif?h=04063319dcdbcc5d6df562e1319b4ecb)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/fbc59467-217c-4405-897b-81a62c5bc919_rw_1920.png?h=0d2ac005795a02d32548cf1f834a93f8)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/d77a52d0-b6c2-4563-8360-b5b72970689d_rw_3840.png?h=ead952a8d54ca01dae4925df13e157a7)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/907eaf79-6214-4e63-b54d-be8315bac642_rw_1920.gif?h=8afc14a748bcd30187bfeefee712fadb)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/46ebb675-b1d5-4d68-93e7-02c33bbc4d05_rw_1200.gif?h=1ab641737c35190cf5504e619c5e090a)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/6cc6f01f-c56d-4ee2-9300-9c173761b4a6_rw_1200.gif?h=a467a180501c92b38cb201048d73b977)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/9ba2251d-3dfe-4a58-803b-52c636e61bc1_rw_3840.png?h=f431de635b2d8fce34ee6602b9c39072)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/f27aac61-96d3-4deb-889f-27ad4b663ff3_rw_3840.png?h=c89b6fd8bb1908ce88409e9b6d6ec63e)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/e675df84-7e98-4ab3-95ca-f8d503a982c0_rw_1920.gif?h=0bf810768ff968d7610af24f2be36c78)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/48f218d4-6333-4c2f-b7d8-3b2daedb1b01_rw_3840.png?h=d1278e254eb9d32ef82533437e4ed0f3)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/f0d2d1a2-21e3-42d6-b707-b2e02a2636aa_rw_1920.gif?h=398f19506d2bbd8ad0a10763bda1e6f7)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/d90b096e-c9f9-41a5-9344-3f59efbbead0_rw_3840.png?h=30b66c74d2f9bb8392af279cb873e941)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/d2c5cfaa-3ba1-4e6d-ae89-e6fdf7eb035c_rw_1920.png?h=63594256afe69e72171d52056a4dca83)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/ffaee8a6-7b09-438f-b324-76cb9fdb966b_rw_3840.png?h=4b5e172dca6934d87c87f96bd8ab1d2e)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/711712e2-44fe-4b10-8499-6f221e241651_rw_1920.png?h=1a1895a7be8d71b1914ef446f3724583)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/2b9eae53-7a8e-4517-bac4-1a725c90ad26_rw_1920.png?h=2bf4bedbdf35ef3c911cad9b02596044)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/ff7a5478-1e13-40c5-a6f6-6b6b8debc48c_rw_3840.png?h=1878dfb5fea9fa31bb19ab796ed7c427)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/932d7216-a1e1-4070-8cca-609222cb1a04_rw_1920.png?h=f4ba60e0c0816c0d7299b35374eed1d9)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/63e08e95-f11d-45c9-bd58-7ea9cdcd708b_rw_1920.png?h=dee2e4fcd1c8503c5fa298c83c8d4ee9)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/7a2fe40b-864e-4798-9f43-35bf22b5fa17_rw_1920.png?h=3be55ce0373ffdeaf55fd6857ab423fd)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/ac45616c-547e-4244-8e5c-86522764f2d6_rw_1920.jpeg?h=bc0badce726d39fd16ccf3ee0a5f283f)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/c20b1814-0d6e-4aa0-bc57-b1d96537de17_rw_1920.jpeg?h=c82e9c3510fcc2b21db2ecdc2b86869b)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/9ac17521-3499-4e67-afa5-e634cdf27a96_rw_1920.jpeg?h=1be397d43078e2663e3f21baa90f7a9d)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/53b142ec-b71a-44cf-a77b-aa4236c6fea6_rw_1200.jpeg?h=6a569c900b198133abace322e5d2a0e0)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/b882e01a-70e4-4b82-a74c-f97e212dcc37_rw_1200.jpeg?h=edc63fe86d938f55c96dc21b162aaa14)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/0130889f-c9e0-4602-b287-b75c78dbc621_rw_600.jpeg?h=4fcdcd4c403de3583b6a15ca854db8d6)
![](https://cdn.myportfolio.com/7035173aa1bfb3f6a81ccf246aad1af5/73bc8f1b-7631-45a9-9e72-ba3735d13dac_rw_1920.gif?h=ab615632facc321d9d93b36dca6d255c)