Swvl is one of the hottest MENA region startups. In 2021, Swvl went public with a $1.5 billion valuation. The Swvl team approached pew. with an initial brand idea premise, and pew. transformed into a full-on story with a fully-fledged visual identity.
Rebranding project for Swvl, arguably the biggest startup to emerge from the MENA region.