we are experimental & a design bureau

SOKNA Rebrand
Branding for SOKNA, Egypt's leading end-to-end funerary services company.
Branding, Strategy, Creative Direction
Tabby Rebrand
pew.'s rebranding for Tabby, MENA's leading BNPL.
Branding, Strategy, Creative Direction, Brand Design
Swvl Rebrand
pew.'s rebranding for Swvl, the first unicorn to emerge from the MENA region.
Branding, Strategy, Illustration, UI/UX
Google A&C: Taste of Egypt
Creative direction and illustration for Google.
Illustration, Graphic Design, Interaction Design
Brand naming & identity for Cairo's hottest new school for creatives.
Branding, Strategy, Art Direction
YouTube Warehouse
Experiential & spatial design experience for YouTube's largest MENA Region corporate event.
Experiential, Set Design, Creative Direction, Performing Arts
Brand naming & visual identity for Egypt's largest outdoor trampoline park, hosted at Walk Of Cairo (WOC).
Branding, Art Direction
A branding project for a Gen Z social club, hosted at the Walk Of Cairo (WOC).
Branding, Art Direction
Excuse My Content Rebrand
Rebranding project pew. did for video & content agency, Excuse My Content.
Branding, Creative Direction, Copywriting
Augmania Rebrand
Rebranding for Augmania, a Silicon Valley based tech company that provides AR services and delivers interactive experiences for consumer engagement & businesses.
Branding, Graphic Design, Copywriting
Google New UI Promotion
pew. created the concept and design for Google's new World Cup UI activation package & its very own custom card game.
Creative Direction, Illustration, Packaging
Lipton Limited Edition Packaging
pew. were approached by Lipton to create unique packaging for a limited edition tin box.
Art Direction, Illustration, Packaging
Branding project for architecture firm; MTR MURABA', based in London & Riyadh.
Branding, Graphic Design
AB/3D Rebrand
AB3D Labs is a 3D software technology and educational service based in Geneva, Switzerland. pew. created a fresher identity with illustrations and packaging design.
Branding, Packaging, Illustration
HireHunt Brand Pop + UI
HireHunt is the first interactive talent platform of its kind that brings the right employers and talents together, faster. A Brand Pop & website revamp by pew.
UI/UX, Web Design, Art Direction
Naseba Brand Pop
pew. were commissioned to add spark and depth to Naseba's existing brand identity, without straying far from the original identity elements.
Branding, Art Direction, Editorial Design
RiseUp Connect - UI
UI design for RiseUp Connect; one that puts the experiencer amidst the super connected world of the entrepreneurial scene.
UI/UX, Web Design, Art Direction
Logos & Systems 2017-2019
Logos & marks created for different kinds of clients between 2017 and 2019.
Branding, Graphic Design
Naseba Brand Illustrations
A brand evolution venture was taken to breathe more energy through their visual communication touchpoints, to contribute to its repositioning with newer & younger markets. This is a full set of illustrations devised to be used throughout the new facelift.
Branding, Illustration, Art Direction
ĀTEN آتٍ
pew. were commissioned to come up with a name & design a visual identity that captures the essence of the brand’s aspirations and reflects it to a rather scrupulous target audience, designers.
Branding, Art Direction
The branding venture for the collaborative model. For years, the globe has been relying too much on the competitive business model. The 21st century has dawned, and it's time for #wecolab to introduce & globalize the collaborative model.
Branding, Art Direction, Copywriting
Visual interpretations of Frank Ocean's Blonde.
Art Direction, Illustration
Illustrative Poster on Horses
A parody poster for a poster design competition (Graphic Matters) discussing the unjustified killing of animals.
Illustration, Graphic Design, Print Design
INTRANET IN | Identity Design
Corporate intranet interface design.
Branding, Graphic Design, Interaction Design
The Phaneron
A brief introduction to philosophy is visualized with an emphasis on the subject of "perception". The book contains collages for each philosophy or theory. Every image consists of two messages upon viewing it. The book uses color filters and therefore can only be read with either a red transparent paper, or a cyan one, creating an exciting tension between a historical topic and modern way of visualizing it.
Art Direction, Editorial Design, Graphic Design
QSD x Partners | Brand Identity
Brand identity for an architecture studio. QSD is an emerging design community based on the triangulation of Research, Design and Investment.
Branding, Graphic Design, Icon Design
Not one universe, but two. “Duoverse” is a yearly event made for the curious minds who wonder about how our world started & how it might possibly end. Presenting historical evidences of several celestial phenomenas that have been mentioned in theological contexts, in contrast to NASA’s findings a couple of decades ago. In this event we take you on a journey to discover the universe & its origin.
Branding, Graphic Design, Print Design
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